The Role of Strategic Communications in the Transition to New Academic Standards and Assessments: Case Studies of Tennessee and Kentucky
This case study examines how the Commonwealth of Kentucky and the state of Tennessee managed communications in the transition to more rigorous standards. The authors present eight important lessons including: proactive communication; coordinated communication; educator engagement; simple messages; engaging partners; planning for the inevitable; tying education reform to improved outcomes for students and state economic growth; and meeting with […]