The Role of Strategic Communications in the Transition to New Academic Standards and Assessments: Case Studies of Tennessee and Kentucky
This case study examines how the Commonwealth of Kentucky and the state of Tennessee managed communications in the transition to more rigorous standards. The authors present eight important lessons including: proactive communication; coordinated communication; educator engagement; simple messages; engaging partners; planning for the inevitable; tying education reform to improved outcomes for students and state economic growth; and meeting with stakeholders and listening.
From the publisher: “Just like any change, this [transition] has been hard – attended with implementation struggles, educator adjustments, and political wrangling. The two states considered here – Tennessee and Kentucky – are by no means immune to these challenges, neither in the recent past nor into the present; but their histories provide insight into what a well-organized communication and change management process has entailed in states with a clear vision and strong political leadership. The lessons from Tennessee and Kentucky can be instructive for other state leaders and policymakers as they too try to ensure all students are prepared for college and career.”